Privacy Policy - The Prime Jacket

At The Prime Jacket, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you.

By using our website or placing an order, you acknowledge the practices described in this Privacy Policy.

1. About This Privacy Policy

This Privacy Policy applies to information collected through The Prime Jacket website, including when you browse our website, create an account, place an order, contact our customer support team, or otherwise interact with our services.

We may update this policy when our website, services, or applicable legal requirements change.

2. Information We Collect

Depending on how you use our website, we may collect different types of information.

Information You Provide

When you place an order, create an account, contact us, or submit information through our website, we may collect:

Full name
Email address
Phone number
Billing address
Shipping address
Order details
Product selections and preferences
Information provided when contacting customer support
Information provided when requesting a return, refund, or exchange

Payment Information

Payment information may be collected and processed by the payment provider selected during checkout.

We do not intentionally store complete payment card details on our own systems.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages visited
Website interactions
Approximate location based on technical information
Referring website or source
Date and time of visits

This information may help us understand how visitors use our website and improve its functionality.

3. How We Use Your Information

We may use collected information for legitimate business purposes, including:

Processing and fulfilling orders
Confirming purchases
Arranging shipping and delivery
Providing order and shipping updates
Responding to customer enquiries
Managing returns, refunds, and exchanges
Providing customer support
Improving our products and website
Understanding website usage and performance
Maintaining website security
Detecting and preventing fraud or misuse
Maintaining business and transaction records
Complying with applicable legal requirements

We do not use personal information for purposes unrelated to our legitimate business activities unless permitted or required by applicable law.

4. Order and Customer Communications

When you place an order, we may use the contact information you provide to communicate with you about your purchase.

These communications may include:

Order confirmation
Payment confirmation
Order processing updates
Shipping notifications
Tracking information
Delivery-related updates
Return or refund updates
Responses to customer support enquiries

These communications are necessary for managing your order and providing customer service.

5. Marketing Communications

If you voluntarily subscribe to promotional or marketing communications, we may use your email address to send information about products, offers, promotions, or other updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link provided in the email.

Unsubscribing from marketing communications does not affect necessary service-related communications about existing orders.

6. Payment Processing

Payments are processed through the payment methods and payment providers available during checkout.

Payment providers may collect and process payment information according to their own privacy policies and security procedures.

We do not intentionally store complete credit or debit card numbers on our own systems.

7. Shipping and Service Providers

To fulfill your order, we may need to share relevant information with service providers involved in operating our business.

These may include:

Payment providers
Shipping and delivery carriers
Order fulfillment or production service providers
Website and ecommerce service providers
Customer support providers
Website analytics providers
Security and fraud prevention services

Only information reasonably necessary for the relevant service should be shared.

8. When We May Disclose Information

We may disclose personal information when reasonably necessary to:

Provide requested services
Process and deliver orders
Complete payments
Provide customer support
Protect our website and business
Prevent fraud or unauthorized activity
Comply with legal obligations
Respond to valid legal requests or lawful orders from authorities
Protect the rights, property, or safety of our business, customers, or others

We do not sell your personal information as part of our ordinary business operations.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small files that can be stored on your device when you visit a website.

We may use cookies to:

Keep essential website functions working
Remember certain preferences
Maintain shopping cart functionality
Understand website traffic
Measure website performance
Improve user experience
Support security and fraud prevention
Understand how visitors interact with our website

Some cookies may be provided by third-party services used on our website.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect some website functions.

10. Analytics and Website Performance

We may use analytics and similar technologies to understand how visitors use our website.

This information can help us identify technical problems, understand which pages are useful to visitors, measure website performance, and improve the overall shopping experience.

Analytics information may include technical and usage information rather than directly identifying information.

11. Third-Party Websites and Services

Our website may contain links or integrations that connect to third-party websites, platforms, payment providers, social media services, or other external services.

Once you leave our website or interact directly with a third-party service, that service’s own terms and privacy policy may apply.

We are not responsible for the privacy practices or security policies of independent third-party websites.

We recommend reviewing the relevant third party’s privacy policy before providing personal information.

12. Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.

For this reason, customers should also take reasonable steps to protect their own account information and devices.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Information may be retained to:

Complete transactions
Provide customer support
Maintain order and business records
Process returns or refunds
Resolve disputes
Prevent fraud
Meet accounting or legal requirements
Comply with applicable regulatory obligations

When information is no longer reasonably required, it may be deleted or securely disposed of where appropriate.

14. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights concerning your personal information.

These may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain information
Request restriction of certain processing
Object to certain uses of your information
Withdraw consent where processing is based on consent
Request information about how your data is processed

These rights may be subject to legal limitations and exceptions.

To make a privacy request, please contact us using the details provided below.

15. Children’s Privacy

Our website is intended for general customers and is not directed toward children who are not legally permitted to make purchases or provide personal information without appropriate consent.

We do not knowingly collect personal information from children for purposes that are prohibited by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

16. International Customers

The Prime Jacket serves customers in different countries.

Depending on the services used to process an order, personal information may be processed by service providers located in countries other than your own.

Where applicable, information may be transferred or processed in accordance with relevant legal requirements.

17. Your Choices

You may choose not to provide certain personal information. However, some information is necessary to place an order or use particular website features.

For example, we may need your name, delivery address, email address, and payment-related information to process and deliver an order.

You may also manage marketing preferences by unsubscribing from promotional emails.